I am often asked by those new to the business of photography for information on how to price their work. It’s an issue all new commercial photographers struggle with. However, unless the person answering your question lives in your town, village or hamlet their answer probably isn’t going to be relevant. Hopefully my advice can be used wherever you may live.

There are two key factors I use when developing my price list. One, how much is the gal/guy down the road charging? And, two, how much do I want to make per hour?

So how do I figure that out? (more…)